{"pageProps":{"headerLinks":[["Contact","/contact"],["Events","/events"],["Blog","/blog"],["About","/about"],["Consultancy","/consultancy"],["Membership","/membership"],["Approach","/approach"]],"footerLinks":[["Blog","/blog"],["Careers","/careers"],["Contact","/contact"],["Events","/events"],["Book a demo","/book-a-demo"],["Terms of use","/terms-of-use"],["Privacy Policy","/privacy-policy"]],"membersLink":{"link":"/latest.html","text":"Login"},"scripts":[],"body":[],"metaDescription":"Read our blog to discover the latest consumer trends and behaviors across 15 industries, researched and written by our team of behavioral analysts. ","metaTitle":"Keep on top of recent consumer behaviors | Canvas8","theme":"dark","title":"Blog","blogs":[{"date":"2021-10-27T14:02:09.232Z","image":"image-5d5881ed70b8b311052e2f3cba480839646dd681-4032x3024-jpg","summary":"From getting deeper into the metaverse to finding new forms of digital expression in the social media landscape, from EV anxiety to a nowstalgic boom, people are wrestling with some major questions around identity, mental health and the future of sustainability as we approach the end of year.\n\nWe've put together a list of 10 behaviours driving cultural shifts that should be on your radar, now. You can use these behaviours to drive new business models, inspire a change in brand direction, or identify a market opportunity that you feel may be missing. Go ahead, arm yourself with curated expert cultural insights that'll keep you one step ahead of the game!","tag":"Update","title":"Keeping Ten, behaviors to watch September 2021","url":"/blog/2021/october/keeping-ten--behaviors-to-watch-september"},{"date":"2021-10-06T10:16:50.916Z","image":"image-51084cc2b59bf2824a4998666dd90d3074f130a7-1153x649-jpg","summary":"Launched in late September 2021, PlantLife is a social media app designed specifically for plant lovers. While discovering the value of gardening and plant care for its beneficial effects on mental wellbeing, Gen Yers and Zers are looking for ways to boost their plant parent knowledge.","tag":"Disruptors","title":"Plant lovers connect on first plant-centric platform","url":"/blog/2021/october/plant-lovers-connect-on-first-plant-centric-platform"},{"date":"2021-04-26T13:50:00.000Z","image":"image-790853256ddd55c98cab1dc2cb4f3192920fbbea-1013x353-jpg","summary":"How can brands tackle harmful beauty narratives? And why is it crucial for leaders to support open conversations around mental health? In our fireside chat with Plenaire founder Namrata Kamdar, part of our International Women’s Day 2021 programming, Kamdar answers these burning questions and more.","tag":"Update","title":"Why Namrata Kamdar’s Plenaire is about so much more than skincare","url":"/blog/2021/april/namrata-kamdar"},{"date":"2021-04-19T23:00:00.000Z","image":"image-9d4382838a624f85598ed4a6aa1a38b8924ff684-1920x669-jpg","summary":"Why has the pandemic made people more appreciative of nature? What stands in the way of people carrying out their eco intentions? And how is tech powering sustainable actions? Canvas8 breaks down the behaviours making waves in the sustainability space - and the brands and organisations facilitating them.","tag":"Deep Reads","title":"Why climate change requires behaviour change","url":"/blog/2021/apr/earth-day-insights"},{"date":"2021-04-18T23:00:00.000Z","image":"image-23ef8f28a0f4b131bb30f8b0fcfce4037da05d99-1920x669-jpg","summary":"In-car entertainment is ubiquitous, but older vehicles are often left behind when it comes to syncing with tech - something Spotify is looking to fix with its hardware device, 'Car Thing'. We explore the insights behind why Spotify is bringing music streaming seamlessly into vehicles that don’t support smart devices.","tag":"Disruptors","title":"Spotify drops 'Car Thing' for listening in aging cars","url":"/blog/2021/apr/car-thing"},{"date":"2021-04-15T14:38:00.000Z","image":"image-ea739cca30c7143c62370d697807acb9fbd4f675-713x462-jpg","summary":"Travellers tend to see airports as a place to get in and get out – but not Gen Zers. Ambivalent about drinking, starved of person-to-person contact, and eager for safe spaces to be themselves, we explore the insights behind why teens are increasingly going to airport terminals just to hang out and meet new people. \n\n\n","tag":"Popsci","title":"Screen-fatigued teens are soaking up 'airport culture'","url":"/blog/2021/april/screen-fatigued-airport-culture"},{"date":"2021-04-14T23:00:00.000Z","image":"image-136a524172dd8b12f5120c9261f5dfe12e58b3ce-1920x669-jpg","summary":"Why are Gen Yers adopting more pets during the pandemic? How come brands are making human food for dogs? And what’s drawing people to luxury pet fashion? To celebrate Pet Month, Canvas8 explores and explains the drivers behind the pet parent craze.","tag":"Deep Reads","title":"They call it puppy love: Understanding the pet parenting craze","url":"/blog/2021/apr/pet-parent-craze"},{"date":"2021-04-13T10:56:12.107Z","image":"image-b4363a203ec71f68590d4280ea530822ce7c5df8-473x324-png","summary":"TAG Heuer has launched a wellness app, designed to be used with the brand’s line of smartwatches. We explore the insights behind this and how high-end brands are becoming more involved in people’s private health and wellness journeys. \n\n\n\n\n","tag":"Disruptors","title":"TAG Heuer's wellness app digitises luxury health","url":"/blog/2021/april/tag-heuer-wellness-app"},{"date":"2021-04-12T23:00:00.000Z","image":"image-f8e2645c22a417ebf87b63d124282d5932e24b58-1349x470-jpg","summary":"Opportunities for sartorial expression have been few and far between during the pandemic – except on social media. In this context, phone cases are becoming a lower-priced, fun way to show off identity. Given phones’ ubiquity, cases are an easy way for brands to show up in people’s lives. We explore the insights behind this and why people are treating themselves to little luxuries.","tag":"Article","title":"Fashion fans have fun with must-have phone cases","url":"/blog/2021/apr/it-phone-cases"},{"date":"2021-04-07T23:00:00.000Z","image":"image-007dc87094ba3a4e97a8751ce2941c7f175a7c11-1349x470-jpg","summary":"As people take a more considered approach to the ingredients in their skincare, brands are responding with products that cater to diverse skin types and tones – but finding expert validation isn’t simple. E-commerce platform RealSelf is bringing a layer of expertise to skincare. We explore the insights behind this and dig into the growing appeal of science-backed beauty.","tag":"Article","title":"RealSelf shop curates science-backed skincare","url":"/blog/2021/apr/real-self"}]},"__N_SSG":true}