From getting deeper into the metaverse to finding new forms of digital expression in the social media landscape, from EV anxiety to a nowstalgic boom, people are wrestling with some major questions around identity, mental health and the future of sustainability as we approach the end of year. We've put together a list of 10 behaviours driving cultural shifts that should be on your radar, now. You can use these behaviours to drive new business models, inspire a change in brand direction, or identify a market opportunity that you feel may be missing. Go ahead, arm yourself with curated expert cultural insights that'll keep you one step ahead of the game!

Launched in late September 2021, PlantLife is a social media app designed specifically for plant lovers. While discovering the value of gardening and plant care for its beneficial effects on mental wellbeing, Gen Yers and Zers are looking for ways to boost their plant parent knowledge.